The optimization goals available when publishing your ads changes depending on the objective that you've selected. Please note that the objective is set at the creative level in Qwaya.

Please find below the available optimization goals for each objective:

Clicks to Website

  1. Impressions
  2. Link clicks
  3. Post engagement
  4. Reach

Website Conversions

  1. Impressions
  2. Link clicks
  3. Offsite conversions
  4. Post engagement
  5. Reach

Page Likes

  1. Impressions
  2. Page likes
  3. Post engagement
  4. Reach

Page Post Engagement

  1. 10 second video views
  2. Impressions
  3. Post engagement
  4. Reach

Video views

  1. 10 second video views
  2. Reach

Please note that more optimization goals for video views will be implimented in the near future.

Offer Claims

  1. Impressions
  2. Link clicks
  3. Post engagement

Desktop App Engagement 

  1. App installs
  2. Engaged users
  3. Impressions
  4. Post engagement
  5. Reach

Desktop App Installs

  1. 10 second video views
  2. App installs
  3. Engaged users
  4. Event responses
  5. External
  6. Impressions
  7. Link clicks
  8. Offer claims
  9. Offsite conversions
  10. Page engagement
  11. Page likes

Mobile App Engagement

  1. Impressions
  2. Link clicks
  3. Reach

Mobile App Installs

  1. App installs
  2. Impressions
  3. Link clicks
  4. Reach
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