When you start setting up your ads and campaigns in Facebook you are asked to select an objective (e.g., page post engagement, clicks to website or app installs). Setting an objective is a way to simplify and streamline the ad creation process. When you select a specific objective Facebook will recommend what ad type and what bid type you should use. Depending on your objective you will get different metrics in your Facebook report.

To set an objective in Qwaya all you need to do is select your desired objective when designing your creative. Please note that your options will change depending on the ad type you are creating.

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When creating ads for an existing campaign you must ensure that the objectives match, otherwise your ads will fail to publish due to a mismatch of objectives.

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