Depending on the objective you select when designing your ad creative, the "Optimize for" and "Pay for" options in this section will change:

Optimize for

From this section, you can choose what you would like Facebook to optimize for.

Pay for

This option you select here decides how you will pay for traffic.

You can learn more about Bid strategies in this article:

https://help.qwaya.com/ad-creation-process/bid-strategies-and-average-bidding

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