If you have enabled Google Analytics tracking for your ads, each ad will get a unique URL when it is published to Facebook. Enable the Google Analytics tracking by selecting Google Analytics tracking when setting up your campaigns in the Publish ads tab.

Qwaya appends the following information, using Google Analytics UTM query parameters:

  • utm_campaign = campaign name
  • utm_medium = bid type
  • utm_content = ad name + (10!ADGROUP_ID!qwaya!0)
  • utm_source = facebook
  • utm_term = ad set name

Please note

The utm_content parameter contains a unique identifier that enables us to pull the goals and transactions data from your Google Analytics account. Without this unique identifier you will not be able to see your Google Analytics conversions in Qwaya.


Consider a campaign with these attributes:

Website address: www.example.com

Campaign name: My Campaign

Ad set name: My Ad set

Ad name: The ad name

Bid type: CPC

Adgroup id: 6005034250515

This setup would render the following destination URL if Google Analytics tracking was enabled:


To uniquely identify this ad in Google Analytics, use the Ad content attribute. For this example, the ad content would look like this:

The ad name (10!6005034250515!qwaya!0)

Set your own values

You can customize the utm parameters by entering them as custom keys and values. You can either select a value from the drop-down or if you want to use multiple values, type them into the value field, for example {LOCATION}-{GENDER}-{AGE}. When you enter you custom utm parameters these will replace the ones Qwaya add by default.

Please note that if you change the utm_content parameter you will not be able to see the goals and transaction data in Qwaya.

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