If you have enabled Google Analytics tracking for your ads, each ad will get a unique URL when it is published to Facebook. Enable the Google Analytics tracking by selecting Google Analytics tracking when setting up your campaigns in the Publish ads tab.

Qwaya appends the following information, using Google Analytics UTM query parameters:

  • utm_campaign = campaign name

  • utm_medium = cpc

  • utm_content = ad name

  • utm_source = facebook

  • utm_term = ad set name


Consider a campaign with these attributes:

Website address: www.example.com

Campaign name: My Campaign

Ad set name: My Ad set

Ad name: The ad name

This setup would render the following destination URL if Google Analytics tracking was enabled:


Set your own values

You can customise the utm parameters by entering them as custom keys and values. You can learn more in this article.

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