In order to start creating Instagram ads in Qwaya all you need to do is the following:

1. Navigate to the 'Create ads' tab and select a Facebook page:

2. Select your desired ad type and click on the default placement options:

3. Select your desired Instagram placement and select your the Instagram account you wish to use:

We would suggest creating a separate campaign for Facebook and Instagram placements. This makes it easy to compare performance between these platforms and match this data to your traffic via utm tags.

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