You can create unpublished page posts or an existing page post using GIFS in Qwaya.

GIFs will play and loop in the same way as videos and have the same file size requirement (4GB).

To boost a post with a GIF from your Facebook Page (existing page post):

  1. Navigate to the 'Create ads' tab and select your Facebook page.
  2. Once the pop up window appears, click on 'Page post ads'.
  3. Select the page post from the list or via the page post ID.

To create a new unpublished page post:

  1. Navigate to the 'Create ads' tab and select your Facebook page.
  2. Once the pop up window appears, click on 'Video ad'.
  3. Click 'Add' under the 'Videos' section.
  4. Choose your desired .gif or upload a new one
  5. Click on 'Use selected'

This is the same process as creating an ordinary video ad in Qwaya. You can learn more here.

Tip: If you don't have a link to a GIF already, you can use a GIF website such as GIPHY:

  1. Go to GIPHY.com
  2. Upload a new GIF or choose an existing GIF to use in your post.
  3. Click on the ADVANCED tab below the GIF.
  4. Select the link in the GIF DOWNLOAD field to find available GIFs for upload in Ads Manager. You can also copy (CMD+C/CTRL+C) and paste (CMD+V/CTRL+V) a GIF link to your Page post. Please note that GIFs follow the same ads policy copyright guidelines as all formats on Facebook. Learn more

Please note that all video ads including gifs will autoplay/loop when visible in the news feed.

Did this answer your question?